Brand Refresh

The objective of the project is to enhance American Driver Group’s online presence, rebrand their website, and leverage social media platforms to increase visibility among car dealerships. The project will also include the creation of engaging video content featuring Tammy, providing financial literacy content.


  • evelop a comprehensive brand identity strategy that aligns with American Driver Group’s goals and target audience.
  • Create a new logo, color palette, typography, and visual elements that reflect the brand’s personality.
  • Apply the new brand elements consistently across all marketing collateral and digital platforms.
  • Develop brand guidelines to ensure consistency in future brand-related materials.



  • Develop a video content strategy that highlights Tammy’s expertise in financial literacy and the benefits of American Driver Group’s services.
  • Create a series of informative and engaging videos featuring Tammy, addressing topics related to wealth-building, non-dealership assets, and the advantages of DOWCs and reinsurance.
  • Incorporate storytelling elements and visually appealing graphics to enhance the video content.
  • Optimize videos for different social media platforms and aspect ratios.
  • Collaborate with Tammy to script, film, and edit the video content.
  • Ensure high production quality, including professional video and audio equipment.
  • Publish and promote the videos on various platforms, including YouTube, TikTok, and Twitter.


  • Conduct a thorough analysis of the existing website and identify areas for improvement.
  • Develop a new website design that aligns with the brand’s image and objectives.
  • Enhance the user experience by creating an intuitive and visually appealing website.
  • Optimize the website for search engines (SEO) to improve organic visibility.
  • Incorporate a responsive design to ensure compatibility with various devices and screen sizes.
  • Implement lead capture mechanisms and contact forms to facilitate customer inquiries.
  • Integrate social media sharing buttons to encourage content sharing.
  • Provide a content management system (CMS) that enables easy updates and maintenance.

Social Media

  • Conduct an audit of American Driver Group’s existing social media accounts.
  • Identify target demographics and establish goals for social media engagement and growth.
  • Develop a content strategy that aligns with the brand’s messaging and objectives.
  • Create engaging social media posts, including images, videos, and captions.
  • Schedule regular content updates across platforms to maintain a consistent online presence.
  • Utilize relevant hashtags and keywords to expand reach and attract new followers.
  • Engage with the audience by responding to comments, messages, and inquiries promptly.
  • Collaborate with Tammy, the female owner of American Driver Group, to create financial literacy video content for social media platforms.

Marketing Collateral

  • evelop visually appealing marketing collateral, such as brochures, flyers, and presentations.
  • Align the design and messaging of marketing collateral with the new brand identity.
  • Highlight the unique selling points of American Driver Group’s products and services.
  • Provide digital and print-ready versions of marketing collateral for distribution.


SEO & Digital Advertising

  • Conduct keyword research to identify relevant search terms and phrases.
  • Optimize website content, including landing pages and blog posts, for targeted keywords.
  • Develop and implement an SEO strategy to improve the website’s search engine rankings.
  • Create and manage digital advertising campaigns on platforms like Google Ads and social media platforms to increase visibility and drive traffic to the website.
  • Monitor campaign performance, analyze data, and make adjustments to optimize results.


Timeline and Budget:

The proposed project will be completed within a timeframe of 3 months split into 1 month segments. The total cost of the project is $25,000, which includes website redesign, rebranding, social media strategy, video content production, marketing collateral development, SEO, and digital advertising. I require 75% down and final payment upon completion of majority of the project.

Note: The proposed scope of work is subject to further discussion and refinement based on feedback and project requirements.

Discussion Questions

It’s a Collaborative Effort

Target Audience:

a. Who are the primary target audiences for American Driver Group’s products and services?

b. Are there any specific demographics or segments within the target audience that should be prioritized?

c. What are the key pain points or challenges faced by the target audience that American Driver Group aims to address?

Key Objectives:

a. Besides getting in front of more car dealerships, are there any specific goals or objectives that American Driver Group wants to achieve through this digital marketing project?

b. What metrics will be used to measure the success of the project? (e.g., increased website traffic, lead generation, social media engagement)

Content Strategy:

a. Apart from financial literacy content with Tammy, are there any other content themes or topics that should be covered in the video content and social media posts? b. What types of content resonate well with the target audience? (e.g., educational, entertaining, industry insights) c. How often would you like new content to be published on social media platforms?

Branding and Messaging:

a. Are there any specific brand guidelines or visual preferences that should be considered during the website redesign and rebranding process?

b. How would you describe the desired tone and messaging that should be conveyed across the digital marketing efforts?

c. Are there any key brand messages or unique selling propositions that should be emphasized?

Website Features and Functionality:

a. Are there any specific features or functionalities that should be incorporated into the redesigned website? (e.g., online forms, product showcases, client testimonials)

b. Do you have any preferences for the website’s navigation structure and layout?

c. Is there a need for an e-commerce component or online payment integration?

Integration with Existing Systems:

a. Are there any existing systems or platforms that need to be integrated with the new website? (e.g., CRM, email marketing software, analytics tools)

b. Do you have any preferences for third-party service providers to be integrated into the website (e.g., live chat, customer support)?

SEO and Digital Advertising:

a. Have you conducted any previous SEO efforts or digital advertising campaigns? If so, what were the results?

b. Are there any specific keywords or search terms that are important for American Driver Group’s online visibility?

c. What is the budget allocated for digital advertising campaigns, and do you have any preferences for platforms or ad formats?

Project Timeline and Resources:

a. Is there a specific deadline or timeline for completing the project?

b. Who will be the primary point of contact from American Driver Group’s team for collaboration and decision-making throughout the project?

c. Are there any internal resources or subject matter experts that should be involved in the project?

Copyright © 2023